Apurado pelo site Snopes
A photo has been circulating online for years that purportedly shows Emanuel Bronner, the founder of personal care products company Dr. Bronner’s. The picture features an older man smiling and wearing dark glasses while holding a bottle of Dr. Bronner’s Magic Soap with the familiar label covered in words, phrases and instructions.
The photograph appeared in a Reddit thread in 2017 but started spreading again on social media in April 2025 with a variety of posts on Instagram (archived, archived, archived), Facebook (archived) and X (archived). The X post claimed the picture was taken in 1973.
The photograph in question is also the primary image on Bronner’s Wikipedia page.
The picture of “Dr.” Bronner, company founder Emanuel Bronner, is authentic. Therefore, we have rated this claim as true. Dr. Bronner’s official website has a page dedicated to images of its products and staff, which includes the in-question photo of Bronner along with two others.
The photograph is not dated; Snopes contacted the company via email and we will update this article if we receive clarification on when it was taken…
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